Digital Marketing Agency in North America
Why Most Businesses Can't Get Marketing to Work
9 out of 10 businesses we audit have the same problems. See if any of these sound familiar.
You're completely dependent on referrals
There's no system to replace what referrals are doing. When the pipeline slows, there's nothing to fall back on.
You've tried ads and got the wrong leads
Google ads. Facebook ads. Google Guarantee. The phone rang, but every call was a price shopper looking for the cheapest quote.
You have a website. It does nothing.
It gets no traffic and nobody new is finding it. It's a digital business card sitting there collecting dust.
A Marketing Agency That Specializes in Bringing in Work.
We’ve spent over three years building marketing systems. We come in as your full marketing team, not an intern figuring it out on your budget.
150+ websites built and marketing systems grown for service businesses since 2023.
0 to 1,413 clicks in a month (April 2026) for Master In The Field Landscape Design, 13 months after starting.
$400,000 in closed jobs for Destination Pools & Landscaping in 5 months.
15 leads/month for Premier Concrete Pumping after taking over their ads
Marketing for All Businesses
This is built for you if:
- Most of your work still comes through referrals and you know that's a risk
- You've tried Google or Facebook ads and got price shoppers instead of the right clients
- You have a website but it gets no traffic and ranks for nothing
- You know you need marketing but don't have the time, the knowledge, or the team to build it yourself
- You're ready to build something that keeps producing for years, not just run a campaign and hope
How We Build Your Entire Marketing System — From Branding to Leads
01 Website Design To Show Off Your Work
Every system starts here. Without the right foundation, everything else costs more and works less.
We build on WordPress with every service you offer and every city you work in getting its own page, and structured so Google can rank it and visitors actually call. Not a brochure. A lead machine that the rest of the system is built on top of.
02 Google Ads Management
Once the foundation is in place, we turn on ads to bring work in immediately.
We build campaigns that target the right searches, in the right cities, for the right job types. Tracked against actual leads and revenue, not clicks and impressions. Ads running on a proper website convert better and cost less. That’s why Step 1 comes first.
03 Search Engine Optimization
We target the exact searches your clients make before they call anyone, by city, by service, by job type. It compounds over time, gets cheaper per lead as it grows, and eventually reduces what you need to spend on ads. Takes time to build, which is why we start it while Step 2 keeps revenue coming in.
04 Social Media Management
With the system running, social media keeps your brand visible between jobs.
We manage your Instagram, Facebook, and TikTok, creating content that reflects your work, builds trust with local customers, and keeps you top of mind. Most service businesses know they should be posting. Few have the time. We handle it so you don’t have to.
Website Design, SEO and Google Ads Built on a Foundation You Own
A website is the foundation of your marketing, not a brochure. We build the site first, with a page for every service and every city you work in, and only then turn on SEO and ads. You own it, we stay to look after it, and it grows with you.
We won't run ads before we've agreed on a lead target.
If we don't agree how many leads you need first, nobody can tell whether the ads are working.
We won't sell you SEO before your website can support it.
SEO builds on the site. We get the foundation right first, then grow on top of it.
We won't hold your website hostage.
You own your domain, your files and your content from day one. 30% of the clients we've worked with did not control their own domain when they came to us.
Why We Set a Lead Target Before Running Google Ads or Meta Ads
A business hired us to run their ads and let us go after about a month, because results weren’t coming fast enough. The mistake was ours. Here is what went wrong, and what we do now.
Only $600 in total ad spend.
No lead target was agreed up front.
The client let us go after about a month.
We agree the lead target and budget first.
Our Website Design and SEO Process
01 Building Your Website
Step 1: You fill in a questionnaire about your services, service area, history, branding and content.
Step 2: You get a draft design within a week.
Step 3: If you like it, we build it out and finalize it with you.
Step 4: We launch it. The final payment is only due once you have signed off.
02 After Your Website Launches
We teach you how to use the site, make any change you ask for within one business day, handle security, keep it live 24/7, renew your domain and keep your hosting active. You never have to log in to anything if you don’t want to.
03 How SEO Works With Us
We start with an SEO audit that shows what is wrong and where the opportunities are, plus a 6 month plan. You choose fast track (more pages built each week) or normal growth. You get a monthly update with the plan for the next month, and a strategy review each quarter.
If you want content that reflects your own expertise, you can add a 30 minute weekly call, or we write on your behalf.
04 Why New Websites Start With Easy Keywords
A brand new website can’t rank for the most competitive searches yet. We start with specific searches that few sites target, then move to harder ones as the site builds traction and credibility.
Results For Our Clients
Premier Concrete Pumping: Found by One of Canada’s Largest Contractors
Master In The Field: From Invisible to #1 on Google in Etobicoke, With Zero Ad Spend
Destination Pools: $400,000+ in Projects From Google and ChatGPT, With Zero Ad Spend
Lung Sang Canada: 37 Products and a Quote Button on Every Page
Metus Lykos: 465 Leads in One Month for a Debt Law Firm
Metus Lykos: Meta Ads Scaled to $700 a Day
- What Our Clients Say
Kyle approached me trying to offer a website. I've been in the contracting business for over 20 years, never had a website for my business, and got most of my work through referrals.
So I was reluctant and skeptical, and we got started with a website. I gave him an opportunity in my new business and he impressed me with our new website. He picks up the phone and checks up with me, and is easy access to reach out to. He impressed me knowing that I'm not talking to someone off-shore.
A year later, we went with SEO. When he started doing SEO, I started getting calls and leads and they were giving me work. People would call saying they found us through the website or on ChatGPT.
6 months after SEO, we started with social media marketing.
We've generated business tenfolds that would pay for whatever fee he charged us. I would highly recommend him to any contractor looking to help grow their business.
Groundwork built us a sleek, modern website and took our SEO from zero to 400 visitors a month. We're now consistently bringing in 15 leads per month. Kyle is responsive, delivers on time, and we've been in an ongoing partnership ever since. Highly recommend.
My landscaping business was struggling to rank on Google. Kyle turned that around fast — we're now at 1,200 visitors a month and I'm turning away work because of how many inquiries come in! Groundwork always goes the extra mile. Hiring them was the best investment I made.
If your phone isn’t ringing consistently, it’s not because you’re not good enough. It’s because the right people can’t find you. We build the website, run the ads, and grow the SEO so your business shows up where your next client is already looking. No guesswork. Just a system built around how your customers search.
- Industries We've Served